ID, 'slideshow', true); // setzt Inhalt von Benutzerdefiniertem Feld in Variable
if ($slideshow == true) { // fragt ab, ob ein Wert bei den Benutzerdefinierten Felder bei slideshow eingegeben ist. Wenn wahr, dann:
slide_the_meta(); // neu definiertes Meta-Feld (functions.php) für die slideshow > nicht als Liste sondern in div
echo "
";
}
else { // wenn kein Inhalt in Benutzerdefiniertem Feld, dann wird an der Stelle das Beitragsbild ausgegeben
the_post_thumbnail('large');
echo '' . get_post(get_post_thumbnail_id())->post_excerpt . '
';
} ?>
Q&A with Eddie Newquist and Robin Stapley
Interview //
With 80 years of experience providing services for conferences and exhibitions, Global Experience Specialists have turned the management of live events into a fine art. TEN spoke with two key members of its creative team to find out what differentiates GES from other events services companies, and what have been some of the biggest developments in live events in recent decades.
TEN: How would you briefly describe the range of services GES offers, as it’s quite extensive.
Eddie Newquist and Robin Stapley: GES offers everything from holiday décor to trade show exhibits. GES Entertainment’s expertise includes touring museum exhibitions, brand promotions, specialty retail, holiday décor, and corporate events. Basically you name it and GES can probably achieve it.
TEN: What does GES offer that other companies might not?
EN & RS: GES is a global, full-service provider and a strategic partner. GES offers an unmatched range of services from event accommodations, brand activation, marketing and measurement services, audio-visual, official show services, and creative design – all with an unrivaled global reach.
TEN: And there are thousands of people working at GES, does this allow for a broader and more international scope?
GES has more than 60 offices around the world. Because of this, GES is able to offer the “local” connection for any brand looking to create experiences that engage and motivate their customer.
EN & RS: Yes, GES has more than 60 offices around the world. Because of this, GES is able to offer the “local” connection for any brand looking to create experiences that engage and motivate their customer.
TEN: What kind of clients generally want to partner with GES?
EN & RS: GES partners with brands from all different types of industries that want to excite and engage their customer. GES works with everyone from movie studios to pharmaceuticals to shopping centers. There is no limit to who we can work with for brand activations.
TEN: GES partners with both small scale exhibitions, as well as larger trade fairs – what kind of unique challenges do both of these bring?
EN & RS: GES creates experiences specifically for brands by evaluating and creating the best breakthrough engagement for the audience and the environment. GES focuses on high impact creativity and innovation and combines that with easy-to-use technology, strategy, and turnkey logistics, no matter the venue or the brand.
GES leads the charge by always looking for the most innovative and state-of-the-art brands and content that will engage customers and fans around the world.
TEN: How would you describe GES’ role within the exhibitions and touring exhibitions world?
EN & RS: GES leads the charge by always looking for the most innovative and state-of-the-art brands and content that will engage customers and fans around the world. GES’ exhibitions create immersive experiences for people, Harry Potter: The Exhibition has delighted fans all over the world and with our recently announced exhibition, James Cameron’s Avatar, fans will experience a once in a lifetime chance to see the brand in a new way that they won’t find anywhere else.
See the video interview with Eddie Newquist about Harry Potter: The Exhibition here: https://www.youtube.com/watch?v=dp653-Vppxg
TEN: The blend of creativity and science that GES offers is an interesting one, do you think it’s important to get the balance between the two disciplines right?
EN & RS: Balancing creativity and science is essential to truly activate a brand. Whether it’s tossing a Quaffle at Harry Potter: The Exhibition or being drawn to an exhibitor’s booth due to an interactive element, the experience should seamlessly blend innovative creativity with the science of engagement to truly make a brand stand out. Finding the right balance is crucial in creating a positive, memorable and lasting experience. GES is the master at balancing creativity and science and our work reflects this.
TEN: Almost 80 years of experience is quite significant – what are some of the most important lessons GES has learned in that time?
EN & RS: Although technology and brands have changed over the last 70 years, the importance of customer engagement never changes. We ultimately want fans and clients to walk away from an experience feeling a brand connection where they want to continue the relationship and engagement. That is the one the biggest takeaways we have seen time and time again.
Balancing creativity and science is essential to truly activate a brand. Whether it’s tossing a Quaffle at Harry Potter: The Exhibition or being drawn to an exhibitor’s booth due to an interactive element, the experience should seamlessly blend innovative creativity with the science of engagement.
TEN: What have been some of the biggest changes you’ve noticed with exhibitions and events, and the ways they’re promoted?
EN & RS: How brands connect has changed as technology has advanced, and the types of interactive elements are continuously elevated year after year. Digital media and specifically social media, have changed how exhibitions and events are promoted from beginning to end.
// 4. August 2015