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Interview with Sophie Hénault
Interview //
Likening her job to that of an “orchestra conductor”, C.O.O of X3 Productions Sophie Hénault tells TEN what makes for the ideal touring show, and how X3 Productions turned Star Wars into an opportunity for visitors to learn about science as well as their own identities.
TEN: Could you describe what your role involves, and the kind of responsibilities you have?
Sophie Hénault: As a C.O.O. I’m responsible for every side of the business, I see myself as the orchestra conductor being involved in all steps from conception to delivery. My responsibilities also include business development, touring strategy and contract negotiations among many others.
» Meet the X3 Productions team and other exhibition producer at the Touring Exhibitions Meeting in Istanbul from 10–12. September 2015.
TEN: What does X3 look for in an ideal touring exhibition?
SH: An exhibition with a large audience appeal is very attractive for a promoter and the venue. It’s also important to create a unique and immersive concept that will make the visitor’s experience memorable, emotional and entertaining. Finally, we need to offer the perfect quality/price ratio to showcase the exhibition.
The goal is to accompany visitors every step of the way: from the first contact through a communication campaign, to an interactive and exciting experience
TEN: How does X3 want visitors to leave X3 exhibitions feeling?
SH: The goal is to accompany visitors every step of the way: from the first contact through a communication campaign, to an interactive and exciting experience, to an educational and unique exhibition that people talk about, to a long-lasting impression after the visit of the exhibition. Our aim is to create exhibitions that have a lasting impact on peoples’ understanding and view of the world.
TEN: And how would X3 judge whether an exhibition has been a success?
SH: Not taking into account the number of visitors, the best way to know if an exhibition was successful is when a visitor takes the time to contact us and tell us how their experience affected their daily life. Knowing that the visitor’s life has changed from this experience is the best sign of success.
Knowing that the visitor’s life has changed from this experience is the best sign of success.
TEN: X3 is focused on balancing education with entertainment, is that difficult when the subject matter is something as popular as Star Wars or Indiana Jones?
SH: Not at all, that is a challenge that we enjoy taking head on. For example, with Star Wars we could have gone in many obvious directions: talking about technology or space exploration but we decided to talk about the identities of the films’ iconic and beloved characters.
Watch more about Indiana Jones and the Adventure of Archeology:
X3 has then designed an exciting exhibit with a new approach to deliver multimedia content via technology, It goes beyond a simple ‘props exhibition’. Visitors are set to experience the Star Wars Universe and its characters in whole new way.
The exhibition is therefore centered around the theme of identity and many of the exhibit components directly investigate current scientific research about identity in the fields of genetics, biochemistry, psychology, neuropsychology and health sciences which are then applied to the different characters of the saga.
Then, in order to have the visitor at the center of his experience we included The Identity Quest which is a highly interactive multi-station activity allowing them to create their own Star Wars inspired character based on the scientific components. The Quest is both a creative and fun way of learning about the components that make up our identity.
TEN: Does X3 have anymore exciting partnerships of this kind lined up for the future?
SH: Yes! We have a few projects that we are working on at the moment but we keep that secret to make a bigger splash when we come out!
www.x3productions.ca
// 14. Juli 2015